A practitioner journal of video, CTV, and programmatic.
Cover story · CTV
Linear-TV budgets keep tilting toward streaming, but the ad-pod, frequency-capping, and ID resolution stacks underneath are still being assembled in public. Inside this issue: a field report on what works in 2026, what is still vapor, and what publishers are quietly fixing first.
Programmatic
The seat-bid path most buyers ship is not the one in the spec. What everyone is doing differently, and why.
Pricing
eMarketer, MNTN, and Nielsen all publish numbers. They mean different things. A reader's manual.
Buying platforms
We ran the same brief through six self-serve DSPs. The pacing, reporting, and floor behavior diverged sharply.
Selling platforms
Auction dynamics changed in subtle ways this year. Publisher yields followed.
Standards
Open Measurement is widely deployed and rarely correctly wired. Field notes from a quarter of audits.
Tools
Nine tag inspectors, one set of tags. Where each one breaks and what it gets right.