videoadvertiser.com
Five candidate directions for the site.
Each card opens a placeholder mockup giving the visual feel of one direction. Background and tradeoffs are in EXPLORATION.md .
Tools-first dashboard
Free calculators and a VAST tag inspector lead. Reference content sits behind the tools.
Design 2Reference encyclopedia
Wiki-shaped glossary and explainer library. Search-first, dense cross-linking, no marketing voice.
Design 3Editorial magazine
Long-form pillar articles on the front page. CTV, programmatic, and buying platforms each get a section.
Design 4Spec walkthrough
Developer-docs aesthetic. Sidebar nav, code samples, IAB Tech Lab specs explained line-by-line.
Design 5Comparison hub
Decision-driven. Comparison tables for SSPs, DSPs, and ad networks, with explicit tradeoffs.